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Blue Crushin’ on Hiromi in Isumi

Take a look at how they roll out of bed over on the southeast coast of Japan

We have a saying round here at SS Towers, “best life ever” which basically sums up people whose lifestyles are pure magic. Right about now, we’re pinning a picture of Hiromi Matsubara to our wall, ’cause homegirl has the best life ever. Her motto on her site just about sums things up: food, yoga, surfing, travel. She lives about 90km east of Tokyo in a small beach town called Isumi on the Chiba Pennisula. and there she surfs, eats incredible food, and heads up the Japanese section of The Surfrider Foundation—a worldwide organization that works to protect oceans, waves, and beaches.

7:00 a.m. I usually wake up around this time during the winter—it’s basically a sleep-in! In the summertime, I get up at dawn for surf patrol. I moved to Isumi from Chiba four years ago to further my dream Blue Crush lifestyle!

7:12 a.m. Around this time, I get my first bit of exercise of the day in—either yoga or jogging, depending on my mood.

7:43 a.m. I follow up with a light breakfast, usually fresh smoothies and seasonal fruits. I never want to eat anything too heavy at this time of the day, especially if I’m heading to the beach later.

8:13 a.m. If I can’t fit in time for a jog, my back-up exercise is to hit the beach for a surf. I check what the beach reports are like, then head to Ichinomiya to catch some waves. For the past 10 years, surfing has been my passion. One of the best waves I’ve caught so far would have to been at Diamond Head, Oahu in 2009.

My advice to any aspiring Beach Betty: start off by watching The Endless Summer, Dear & Yonder, Come Hell or High Water; read Let My People Go Surfing, Surf Realization, Momo, and the Alchemist; and listen to my soul brother Nick Saxon (from Australia), Bon Iver, The Lower 48, Rickie G (Japanese reggae band), and the ultimate— Jack Johnson. With all this culture on your side, soon you’ll be Hang Ten-ing with the best of them!

9:45 a.m. This morning there were no waves (!) but usually, after a couple of hours of getting thoroughly wet and invigorated, I dry off and drive to to the office. It’s conveniently right by the beach in Ichinomiya, a surf town about a 15 minute drive from my house. While en route, I listen to the news on the radio as I have no TV at home. I also used to have my own radio show! Once I’ve arrived I  take a shower and get ready to work.

9:59 a.m. By this point of the morning it is definitely time for coffee or tea (or anything caffeinated).

10:00 a.m. At 10am I officially start my day’s work.

12:30 p.m. Around lunch time I head to the CSA to satisfy my cravings. Today I’m feasting on a typical Japanese plate lunch, with a bowl of rice, miso soup and a small portion of vegan tofu cutlet, green salad, and some pickles. I love dining here for the complete authentic Japanese experience, full of organic, healthy, yummy meals!

Photography by Pak Oksun

So what do you think? Best life ever? Comment below or e-mail me at pippa@sousstyle.com.